When shoppers enter a retail store, they are generally free to browse and shop as they wish. They can move around the store, inspect products, engage with staff, perhaps price check items on their phone. This free-flowing, customer-controlled shopping experience stands in stark contrast to the rigid checkout process where customers are funnelled into a specific location so that their items can be tallied before they pay by cash or credit card.
Last Thursday, 7 April 2016, a few of us from the Sydney office attended Convergence, billed as a conference for Wearable Technology, Smart Devices and the Internet of Things (IoT). The main stand out for us at the event was the dominance of Virtual Reality (VR) and Augmented Reality (AR) devices.