Bilue expands leadership team with appointment of Experience Design Director

Posted by Phil Whitehouse on 24 October

Design, Design Thinking, Customer Experience Design


Sydney - 18 October 2017: Mobile agency Bilue has further strengthened its senior leadership team further with the hire of Jason Massarotto as Experience Design Director.

Jason brings over 20 years’ experience, building and leading award winning teams, which has enabled him to deliver best-in-class experiences across a variety of brands representing Tourism, Banking, FMCG and Telecommunications.

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CXO Leaders Summit

Posted by Phil Whitehouse on 14 August

Mobile, UX, CX, Customer Experience Design


We attended CXO Leaders Summit in Sydney last week, here are some top line takeaways for those who couldn’t be there.

The event kicked off with Steven Marks, founder of Guzman Y Gomez, talking about how he spun up 80 restaurants in Australia and 94 worldwide. He’s a charming and ambitious Brooklynite, a really scrappy hustler, who arrived in Sydney via Wharton Business School and Wall Street. Got fed up betting on other people’s companies and decided to launch his own. Big focus on brand to start with - notice that their type font is made with black tape, like the cheap and cheerful taquerias in Mexico.

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