Bilue expands leadership team with appointment of Experience Design Director

Posted by Phil Whitehouse on 24 October

Customer Experience Design, Design, Design Thinking


Sydney - 18 October 2017: Mobile agency Bilue has further strengthened its senior leadership team further with the hire of Jason Massarotto as Experience Design Director.

Jason brings over 20 years’ experience, building and leading award winning teams, which has enabled him to deliver best-in-class experiences across a variety of brands representing Tourism, Banking, FMCG and Telecommunications.

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Don't believe the hype (cycle) - part 3

Posted by Phil Whitehouse on 12 October

Future, Gartner, VR, AR, Interface, blockchain, quantam computing, 5G, mobility


Following on from part 1 (AI everywhereand part 2 (Transparently Immersive Experiences) in this series, it’s time to take a look at the remaining group of technologies in the 2017 Gartner Hype Cycle - “Digital Platforms”.

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Don't believe the hype (cycle) - part 2

Posted by Phil Whitehouse on 12 September

Future, Gartner, VR, AR, Interface


Following on from the previous assessment of the Gartner hype cycle technologies falling under the AI everywhere banner, it’s time to look at the second batch of trends - “Transparently Immersive Experiences”. This category has a number of distinct technologies shoehorned under it - AR / VR, Connected homes and Nanotube electronics, not to mention Brain-Computer Interfaces, 4D printing and more.

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Don't believe the hype (cycle) - part 1

Posted by Phil Whitehouse on 31 August

Artificial Intelligence, Technology, Gartner, Future


The 2017 Gartner hype cycle is out and, while it should always be taken with a pinch of salt, it’s fun to decide for yourself whether or not you agree with their assessment. Before we get stuck in, it’s worth having a quick read of this interesting analysis of past hype cycles where the author assessed how accurate these predictions had been previously (spoiler: not very). But still; I think we can all agree that technology is moving at an ever increasing pace, which not only makes predictions harder to make with certainty, but also presents increasing opportunities to outflank competitors - or be outflanked.

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CXO Leaders Summit

Posted by Phil Whitehouse on 14 August

UX, CX, Customer Experience Design, Mobile


We attended CXO Leaders Summit in Sydney last week, here are some top line takeaways for those who couldn’t be there.

The event kicked off with Steven Marks, founder of Guzman Y Gomez, talking about how he spun up 80 restaurants in Australia and 94 worldwide. He’s a charming and ambitious Brooklynite, a really scrappy hustler, who arrived in Sydney via Wharton Business School and Wall Street. Got fed up betting on other people’s companies and decided to launch his own. Big focus on brand to start with - notice that their type font is made with black tape, like the cheap and cheerful taquerias in Mexico.

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Bilue appoints Phil Whitehouse as General Manager

Posted by Cameron Barrie on 31 July





Bilue hires Phil Whitehouse as General Manager and expands focus to become The Mobile and Emerging Technology Company

Mobile company Bilue has strengthened its senior leadership team with the hire of Phil Whitehouse as General Manager.

Phil joins from DigitasLBi where he spearheaded the establishment and growth of the Qantas account, and he brings over 20 years’ experience across a variety of industry sectors including Travel, Banking, Education and Telecommunications. Prior to DigitasLBi he founded the Sydney office for DT as General Manager.

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GOTO Conference, Amsterdam

Posted by Gina K on 27 June

This June one of our stellar Android Developers, Silvio Brasil, made the journey to  the GOTO Conference & Workshop in the city of fries, cheese and poffertjes – Amsterdam. Renown for its insight into cutting edge and trending technologies this year’s overarching theme at GOTO was ‘Digital Transformation’. The two days of workshops saw Silvio dive deep into the world of data science and machine learning so naturally, we wanted to find out what he learnt. 

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Google I/O 2017

Posted by Gina K on 16 June

Google I/O

In May this year, Jonathan C, Bilue’s Senior Android Developer from our Melbourne office was one of the several thousand developers selected at random to attend Google I/O 2017 in Mountain View, California. With a welcoming conference bag that included a T-shirt, water bottle, glasses, sunscreen and a casual Google Home (the push on AI was huge this year), Jonathan was ready to take the next few days of forward-thinking announcements on board.

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Webstock 2017

Posted by Gina K on 13 March

Renowned as the technology conference with soul”, two of Bilue’s designers, Amy and Anna, took off to Wellington this February to get the latest in the world of design and development. They returned refreshed, revived and replenished with ideas and stories thanks to Webstock and the city of Wellington itself.

Despite being touted as ‘windy Wellington’, the air was crispy and still. The bright-faced UX passionates gathered at St James Theatre where the conference would take place over the next two days. Webstock’s details were finessed with attention and taste; branded mugs and t-shirts, the abundance of ice-cream sandwiches divine, the stage lighting and setup was clear and colourful. Even the conference credits were considered by including every attendee’s name as though they had all watched a film they were all a part of.

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Google Home Has The Internet Hooked

Posted by Gina K on 16 January

Artificial Intelligence

The latest Google Home experiment has gone viral for all the right reasons.

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